Founder’s Thoughts

Founder’s Thoughts: Week One of Building I Am Hot Honey

They told me to soften my edges. I sharpened them instead.

Launching I Am Hot Honey isn’t just about selling a product—it’s about rewriting the rules. It’s about disrupting an industry filled with greenwashing, bringing transparency back to the table, and proving that food can be both functional and fierce.

Why I Started This Journey

I saw a problem—too many “healthy” products hiding behind flashy labels with no real substance. Too many brands preaching sustainability while cutting corners. And honey? A category saturated with fraud, diluted with cheap syrups, and dressed up as “premium” when, in reality, it’s anything but.

I wasn’t going to be another voice in the crowd. I was going to set the whole damn stage on fire.

I Am Hot Honey was born out of necessity—a product that is as bold as the people who consume it. A honey infused with heat, superfoods, and integrity. No shortcuts. No BS.

The First Week: Hustle, Sales, and Determination

The first week of launching a startup is like being strapped to a rocket with no seatbelt. It’s exhilarating, unpredictable, and requires nerves of steel. Here’s what went down:

🔥 Online Sales Are Rolling In – Seeing those first orders hit my inbox felt like proof that people are ready for something real. The presale excitement is building, and I know this is just the beginning.

🔥 Defending My Vision – The critics came out early. “You should do it this way,” “This won’t work,” “You’re naive.” But guess what? I have more knowledge in my pinky than their greenwashed revenue this year. My vision is clear, and no amount of noise will shake it.

🔥 Fundraising in the Most Unconventional Way – I’m literally sitting in a clinical trial while launching this business. Every second counts, and every dollar raised gets reinvested straight into building I Am Hot Honey into a category disruptor.

🔥 Building a Brand, Not Just a Product – This isn’t just about selling jars of hot honey. It’s about creating a movement—functional foods that actually work, packaging that regenerates rather than pollutes, and a brand that stands for something.

The Vision: What’s Next?

🚀 Taking on the Industry – I’m here to challenge the status quo and shine a light on greenwashing. Transparency matters. Real ingredients matter. And I’m going to make sure people know it.

🔥 Expanding Our Reach – The goal isn’t just to sell honey—it’s to build a community. Recipes, collaborations, and storytelling will play a massive role in the growth of I Am Hot Honey.

🌍 Bringing the Heat to a Global Market – I’m starting with online sales, but the vision is international. Retail, pop-ups, and industry expos are all on the horizon.

This is just the beginning. If the first week has taught me anything, it’s that being disruptive is sexy.

So, if you’re here for something different, something unapologetic, something that refuses to be anything but hot, fierce, and real—repeat after me…

🔥 I AM HOT HONEY. 🔥