Sweet Truths: Cutting Through Greenwashing in Sustainability

Founder Fuel… What Powers Me Now Isn’t Sugar-Coat things.
Founder Fuel… What Powers Me Now Isn’t Sugar-Coat things.
Since the Shopify story was published, I’ve traded bath bombs for beeswax—but the lessons remain the same. Big players still try to stall small disruptors. Only now, the stakes are... Read more...
I Am Real … Because We’re Eating Plastic and Calling It Wellness
I Am Real … Because We’re Eating Plastic and Calling It Wellness
Real Food. Real Jar. No Plastic.I created I Am Real Honey because I was tired of seeing pure food packaged in toxic plastic.Our jars are made from waste beeswax and... Read more...
Cutting Through the Buzz: This Week in the Hive
Cutting Through the Buzz: This Week in the Hive
This week in the hive: jars, justice, and a little startup grit. From coordinating our first U.S. export to finalizing our seed raise, it’s been all hands (and honey) on... Read more...
Founder’s Thoughts: From Jars to Justice…and Everything in Between
Founder’s Thoughts: From Jars to Justice…and Everything in Between
We’re gearing up for our first U.S. exports while preparing for our first official raise. Big steps for a small startup with a bold mission. I Am Hot Honey. I... Read more...
Founder’s Thoughts: Jars, Joy, and a Little Bit of Breakdown
Founder’s Thoughts: Jars, Joy, and a Little Bit of Breakdown
From Uber driving to jar packing, this week’s been a wild ride. Inspiration, imposter syndrome, and 44 buyer meetings later… I’m still betting on my dream, one hot jar at... Read more...
The Disappearing Bees: Why Their Decline Matters and How We Can Help
The Disappearing Bees: Why Their Decline Matters and How We Can Help
The Bees Are in Trouble. Wild and honey bee populations are rapidly declining across New Zealand, the USA, and Europe. Pesticides, plastic pollution, habitat loss, and climate change are pushing... Read more...
Startup Confessions: Self-Doubt, Small Wins & Sweet Resilience
Startup Confessions: Self-Doubt, Small Wins & Sweet Resilience
From self-doubt to spotlight—our spicy Manuka blend is the taste of resilience. Bootstrapped, bold, and plastic-free. Real honey. Real heat. Real hustle. Read more...
Founder’s Thoughts: We’ve Started Production… But the Real Work Begins Now
Founder’s Thoughts: We’ve Started Production… But the Real Work Begins Now
From Patent to Production: We’re Finally Live After 5 years of designing, refining, and refusing to settle—I’ve finally started production of our first real jars. This isn’t just honey. This... Read more...
Founders thoughts and fuel
Founders thoughts and fuel
This isn’t just another honey jar—it’s a circular ecosystem. With BEEd jars landing, Asia orders moving, and airport launches on the horizon, I’m more fired up than ever to disrupt... Read more...
The Mānuka Matrix: What MGO and UMF™ Really Mean (And Why Purity Matters More)
The Mānuka Matrix: What MGO and UMF™ Really Mean (And Why Purity Matters More)
Mānuka honey is having a moment—but behind the gold label lies a sticky truth. With competing grading systems like MGO and UMF™, greenwashing claims, and rising counterfeit concerns, it’s more... Read more...
Sticky Fingers: The Real Reason Big Manuka Brands Are Crumbling
Sticky Fingers: The Real Reason Big Manuka Brands Are Crumbling
Stuck in the Past: How the Manuka Industry Is Melting from the Inside Out… Read more...
A Little Green Giant: The History of Wasabi
A Little Green Giant: The History of Wasabi
Wasabi: The Ancient Fire Behind Our Boldest Blend Used by samurai, revered by healers, and feared by fake sauces—real wasabi brings the heat and the health.  Read more...