Founders thoughts and fuel

This week, something shifted.

Not just a small step forward—but a full-beam, full-body YES from the universe that disruption is not only welcomed, it’s long overdue.

The BEEd jars have officially landed.

The first I AM HOT HONEY order into Asia is now underway.

Stay Calm Balm is preparing to launch into five airport test shops—and yes, we’re currently reverse-engineering the packaging to remove the “anxiety” claim (because even the calmest products need to play nice with airport policy).

But more than the logistics and launches, this week reminded me of my why.

Because nothing fuels a founder’s fire quite like a “professional” posting unapproved comments on your blog, claiming you “know nothing” about MGO, UMF, or mānuka honey in general.

Pro tip: when the critique comes from a Hotmail account… you already know the professional persona is very real.

Honestly, you can’t make this stuff up.

Let’s be clear though:

This isn’t my first honey jar.

I’ve been in this game a long time. Honeybunch changed lives. And now—after years of rebuilding, dreaming, and staying true to my values—the world asked me for more. That’s why I’m thrilled to announce the soft launch of I AM REAL HONEY—a clean, mono-floral 300+ MGO mānuka honey, delivered in real, sustainable packaging designed to go back to the earth and the beekeepers who made it possible.

So to Adam (yes, still talking about you) and any other outdated “industry expert” who feels threatened by a woman dancing into the honey aisle with bold fonts and even bolder values:

Thank you.

You’ve confirmed exactly why this movement matters.

You’ve made it crystal clear that the industry needs change.

And you’ve given me every reason to pour more fire into this mission.

Because plastic still dominates the honey shelf.

Because greenwashing still fools consumers.

Because authenticity deserves louder champions.

This isn’t just about a jar.

It’s a circular ecosystem.

Crafted by bees. Delivered by keepers. Designed to return to the earth.

And it’s fun. It’s sassy. It’s hopeful.

It’s a woman-owned revolution that smells like ginger, chili, and victory.

So here’s to trolls.

Here’s to BEEd jars, Asia orders, airport debuts, and every single person who refuses to shrink in the face of old-school noise.

I AM HOT HONEY. I AM REAL HONEY. I AM NOT DONE YET.

Watch this space.

Because things are about to get real… really, really real.

oh .. and repeat after me - I AM HOT HONEY 🍯 🔥